Methodology

From a business question to a decision-ready report.

A process designed to go beyond charts and lead to specific actions.

We define the product role, claims, format, competitors and market context.

We use search-demand data, category questions and purchase scenarios.

We build situations in which a user may ask AI for a recommendation.

We create unbranded, branded, comparison and contextual questions.

We run selected models and measure answer stability.

We examine what happens after the user asks for specific brands and products.

We measure visibility, recommendations, competition, sources and risks.

We separate raw data from conclusions and business decisions.

We turn the findings into actions for marketing, ecommerce and agency teams.

After implementation, we measure changes in answers and priorities.